WHISK
Special Project & Marketing Intern
Researched five markets, built investor and partner outreach, consolidated eight importer databases, and developed brand content and pop-up marketing plans.
Jaehyeok (Jayden) Choi · BERKELEY, CA
Every inning.
A new possibility.
From the baseball field to the world of brands.
I turn curiosity about people into thoughtful research, clear stories, and meaningful connections.
Jaehyeok (Jayden) ChoiMEDIA · MARKETING · RESEARCH
ATHLETE’S DISCIPLINE✳RESEARCHER’S CURIOSITY✳STORYTELLER’S INSTINCT✳
01 / SELECTED WORK
Ideas put into play.
A few ways I connect
people, stories, and strategy.
STRAVAINDEPENDENT CONCEPT
Run apart.
Feel together.
Feel together.
LIVE CONNECT ↗
JCYOU + FRIENDS02
5′42″PACE / KM
152BPM
3.4KM
Strava Live Connect ↗
Making the solo run feel a little less solo. A proposal for real-time connection between runners.
Explore the project →02 / OFF THE FIELD
New field.
Same drive.
I used to chase fly balls.
Now I chase the question: what makes people connect?
I grew up in South Korea and moved to the U.S. in 2021 to pursue baseball. More than a decade on the field taught me how to show up, work with a team, and keep going when the plan changes.
Today, I study Media Studies at UC Berkeley. My path has taken me through legislative communications, military leadership, and marketing—different settings, all built around understanding people and communicating clearly.
I’m especially interested in brand strategy, UX research, and sports and entertainment. I bring a cross-cultural perspective, a hands-on approach, and the habit of seeing a project through.
03 / THE INNINGS
Every chapter.
Part of the player.
From the dugout to new fields.
A photo album of the journey.
03 / THE LINEUP
Experience that
travels with me.
Different teams.
A shared commitment to the work.
SAN FRANCISCO
Republic of Korea Army
Sergeant · Squad Leader · C4I Operations
Led a 10-person squad, coordinated readiness and training, and maintained communications systems under time-sensitive conditions.
National Assembly of Korea
Legislative Assistant
Created visual communications and videos, researched policy issues, and distilled findings into concise briefs for legislative staff.
Glendale College Baseball
Student Athlete
Built connections between international students and local teammates through shared activities, communication, and teamwork.
EDUCATION
University of California, Berkeley
B.A. Media Studies · Digital Media concentration
2023–2026
Glendale Community College · General Studies (Transfer), 2021–2023
TOOLS I WORK WITH
FigmaAdobe Premiere ProSquarespaceCanvaMicrosoft WordGoogle Drive
04 / YOUR NEXT TEAMMATE?